Latitudes
Branding | Packaging | Campaign
Latitudes is a radiant rebranding of the Nebraska-based fast food chain Amigos. The restaurant currently devotes an entirely separate name and separate branding to each of its menu categories. The new concept is designed to streamline this diversity under one cohesive brand strategy that reflects the eclectic range of the store’s menu, the hip yet neighborly atmosphere of its locations, and the empowering nature of its customer interaction. Its application aims to make guests feel they have latitude. Latitude to choose. To linger. To personalize.
