The British Mowseum

When deciding how best to give a fresh look to this lawnmower museum in the British seaside town of Southport, it was important to identify which of the city’s many tourists comprise its target audience. Whether they are mechanically-minded or just intellectually curious, these potential museum-goers are certainly unafraid to step off the freshly mowed path to appreciate the fascinating story of an otherwise commonplace machine. The result is a brand that is industrial yet quaint, educational yet compelling.